Is Microsoft Staging a Comeback?

Microsoft Coming BackMicrosoft is making a big bet on its newest operating system. Many people in the technology world are asking if this latest push from Microsoft is enough to help them regain the dominance they once had.

Apple’s Rise and Microsoft’s Fall

Microsoft’s fall from the pinnacle of the tech world is a bit of an over exaggeration. They still make the world’s most popular web browser even though their market share is a fraction of what it was, and they still hold a massive advantage in desktop and laptop computer OS market share. The problem is that more and more people are moving to tablets and more mobile friendly devices to consume their content. Even Microsoft’s most popular and fastest selling operating system to date (Windows 7) was not enough to bring them back from the disappointment that was Vista or the utter collapse of their own, once very strong, mobile dominance. Windows 7, while receiving high praise from critics and users alike came at the wrong time. At this point the world was ready to be more mobile and many people started moving away from traditional computers and began using their tablets and smart phones more. Apple and Google were and still are on the cutting edge of both of these mobile platforms.

Microsoft’s Answer

In October of 2012 Microsoft is taking their best shot at becoming relevant in the mobile market once again. They are releasing their newest version of Windows simply called Windows 8 and they are doing something that both Apple and Google have failed to do. They are attempting to bridge the gap and blur the lines between traditional computing and newer mobile computing. The Windows 8 that will run on your desktop and laptop will be the same OS that will run on your tablet. Your same applications that run on your desktop will run on your tablet. There will be no need for cheap alternatives to Microsoft’s already powerful Office application because Office will run on the tablet. They are even coming out with a lightweight version for ARM processors that will not have all the functionality of the high end version, but it will cost about $250. This is a direct assault against the Apple and Google tablets that start at about $350 for an Android tablet and $499 for an iPad.

This coupled with Microsoft’s powerful cloud based storage (SkyDrive) and you can seamlessly work on a document or project of any kind from your tablet or computer. This will be a huge factor for business owners who are for the most part heavily invested in Microsoft computers and services already.

Windows Phone 8

As if this was not enough Microsoft has perfectly timed the release of their new phone OS for the end of October as well. Windows Phone 8 will be coming out and will be fully compatible with Office Live and SkyDrive as well. This phone to tablet to desktop seamless integration is what Microsoft is hoping will bring users flocking back. The concept is great, especially for businesses which has always been Microsoft’s bread and butter, so it should be a success. But how much of a success remains to be seen.

New Outlook Web Based Email

Microsoft is even setting their sites on Google in the email market as well. Outlook web based email just went live a few weeks ago and so far many users seem to love it. they were flooded with signups the first few days and critics have touted the new web based email as a strong rival to Google’s Gmail product. Microsoft even promises not to use email information to deliver relevant ads the way that Google does making it more private as well.

My 2 Cents

Me personally, I love what Microsoft is doing. Integrating everything and refreshing their entire product line right around the same time. They even have a new logo for the first time in 25 years, things are really being shaken up at Redmond, and it is about time. It look like they are declaring an all out war on Google and Apple. I for one hope Microsoft can pull it off, The more companies we have in the ring, the better the product and the pricing will be for consumers. Choice is always a good thing for innovation. Regardless of what happens it should be fun to watch.

Social tagging: > > > > > >

Comments are closed.